"I Survive" is an energetic and fun online T-shirt brand that plays on the theme of survival with a humorous twist. Inspired by a personal anecdote involving the founder's wife, the brand features catchy slogans like "I survive on coffee and joy" and "I survive on coffee and prayer." The brand aims to resonate with everyday survivors who find humor and strength in life's little challenges. With plans for seasonal and limited edition designs, "I Survive" seeks to expand into themes like beer, caffeine, and various activities, all while targeting an audience that appreciates a playful take on perseverance. The brand is in its early stages, with a focus on launching its e-commerce platform on Shopify and initially targeting the USA market.
